Susan McGalla is the new director of strategic planning for the Steelers. She has helped launch a new fashion line, a new website and new and exciting ways for the fans to interact with the team. All of this is just in time for the first game of the 2015 football season. The new fashion line helps fans to chose products featuring their Steelers that will suit their own individual styles. McGalla has helped introduce products like Pandora Steelers charms, neon yellow and metallic gold and lots of pink to interest younger girls. She has also brought in big names such as Victoria’s Secret and Nike. Susan McGalla was the beat fit for the job. She has a large background in retail. She was president of American Eagle Outfitter and CEO of Wet Seal before coming to work with the Steelers. Her job has not stopped at the store though. She has created focus groups where people interact together to find new ways for fans to interact with the team. Susan McGalla has also taken to social media to let fans interact in new, innovative ways. Since starting, she has helped launch a new part of the website called, “Wear What We Wear” where fans can see what the players have been wearing and copy their style. She has also started a new campaign called, “Its Not Just Friday. Its Steelers Friday” where fans wear the Steelers black and gold on Friday to show support for the team. A photo contest was also introduced where someone could win a new Steelers wardrobe. Despite how well the Steelers do during the season, Susan McGalla has definitely scored a touchdown with this new fashion line.