Online reputations face constant threats especially with the anonymity nature that exists online. Companies such as Status Labs have come up with the intent to support the initiatives of safeguarding images and brand reputations online. Online reputation when damaged is irreparable hence making it important for people and companies to make the necessary steps to prevent this. Darius Fisher saw an opportunity in safeguarding the first impression of people and brands online, which led him to establish Status Labs. Fisher co-founded Status Labs alongside Jordan French, where this pair was able to create a digital reputation management powerhouse. The first step in ensuring a brand’s reputation remains intact is through the creation of positive content and managing the same to remain at that level.
By creating their own content, people and companies are able to tell their own stories accurately without letting other people driven by malice to do it for them. Darius Fisher is the man to call when a person or brand faces a digital reputation crisis. The co-founder of Status Labs is a guru in the field of online reputation management, public relations, and digital marketing. The company began operations in 2011 and its staff base has increased over a period of 4 years to thirty members of staff. Fisher’s expertise involves offering politicians, prominent people in the public domain and business executives the opportunity to have a second chance on the internet. The internet is a vast community in which information searching has restrictions making many unsuspecting individuals to fall prey to malicious damage to their reputations.
Fisher advises his clients that staying anonymous on the internet might not be possible, meaning that they have to anticipate their perception of safety going south. According to this digital marketer, even individuals that desire to operate anonymously online fall prey. They always end up attracting negative publicity that they might have minimal control over if they had not planned for such. Through Status Labs, Fisher’s team creates a content trail that is purely business related and leaves out any information that might be damaging to a brand’s reputation. In addition, Fisher’s online reputation management practice is a pillar when it comes to safeguarding digital reputation. Not many people may know about the contributions that digital strategists such as Fisher make behind the scenes, but it is important for them to know that these individuals do exist. One can never be too careful online, but it is important for them to have information on online reputation management for their own good.