Warren Buffett once observed that it takes a very long time to build reputation and a very short time to ruin it. This is truer in the digital era where the world has been turned into one global village. Because of the accessibility of information through the internet platforms and the ease with which information can be shared, it is becoming increasingly hard to keep an all clean profile. It is for this reason that Status Labs was created.
This is a company that understands the impact of negative publicity on the internet for any individual, organization or business. Its main role is image management of any organization by creating avenues through which clients are able to communicate effectively with the stakeholders. Through tailor made solutions in accordance with the client’s unique needs, Status Labs is able to engage audiences using content that drive participation leading to sales. Listed below are some of the ways that Status Labs manages reputation:
Search results engineering
Whenever one intends to deal with a company, the first thing they do is look it up on the internet. A simple Google search yields results and displays information about the company. While many companies may assume that their lack of a website can safely keep them from the web, nothing could be further from the truth. The internet searches are able to fish out any information about the company that is available either intentionally or otherwise. This could be in discussion forums where it was mentioned, affiliate links or even blogs that could have been written by satisfied or disgruntled customers.
Bearing in mind that 89% of people rarely go beyond the first page of any search, Status Labs works to ensure that the results that appear on the first page of the search are positive. This is done by pushing down the inaccurate and negative information. The firm also works to ensure that your reputation remains positive by taking control of the related search features on Google, where they direct traffic such that the negative exposure about you or your company is kept away from the clients.
Unlike most PR firms, Status Labs understands that the rise of the internet usage has changed the rules of PR in a major way. There is a shift in how communication and relations are managed thus the need to have a well versed team that will handle it. Status Lab has been able to build a large network of journalists and bloggers through the “Digital first” PR professionals who engage the audience through active participation, thereby increasing the media visibility which is good for businesses and individuals.
When it comes to marketing the any person or organization cannot ignore the online community. It is one of the most vibrant clientele that can make or break a company. Status Labs provides an easy solution by creating unique strategies that are able to execute online campaigns be they political, business or individual.
From the above, Status Labs is no doubt a one stop shop for the online solutions that are a must have on order to keep a good reputation. Remember that once broken, reputation is hard to repair. It is therefore important to ensure that it remains positive.