Many people have heard the expression, “You only get one chance to make a first impression.” But what happens to long lasting businesses that inevitably flub the second, fourth or sixth? Be it representatives with strong beliefs or the government finding out about cut corners, eventually companies gain marks against them that can’t be erased. And yet erasing them is exactly what one man does for a living.
Darius M. Fisher is president of Status Labs, and on PR Week’s 2015 Innovation 50 roster. Status Labs is an online reputation management company that specializes in online crisis management and search optimization. Since its launch four years ago, Status Labs has attracted over 1,500 clients ranging from politicians and public figures to Fortune 500 companies. In its short four-year stretch, Status Labs increased its staff size to 30 and opened offices in Sao Paulo and New York.
Fisher attributes the company’s success to its employees’ experience as well as the market’s need for reputation protection. “As an executive or a business, what shows up in your search results affects your bottom line,” Fisher explains. “And while you can’t completely control your digital footprint, you can positively impact your online presence.” In addition to crisis management, Status Labs also offers search engine optimization; which involves focusing on making a company’s listings stand out on search engines like Google.
Despite its affiliation with executives and corporations, Fisher notes a personal and ethical element to the relationship between Status Labs and its clients. “A lot of our business is referral-based,” Fisher explains, recalling an instance where he met a client at a cocktail party. While Fisher claims they’ve turned down clients for ethical reasons, he also says it’s important that clients get the benefit of the doubt. “…there’s always two sides to the story,” Fisher claims. “Whenever we’re speaking to a client, we’re always trying to give them a second chance.” That second chance is one many are taking, giving Status Labs its own chance to build a reputation. Find Darius on his website for more information.