ClassDojo, a San Francisco-based startup, has just raised $21 million in venture capital to help it spread its education app to schools all across America. The ClassDojo app is a communication platform that allows parents and teachers to connect with each other in real time.
Creating community between parents, teachers and students is ClassDojo’s main goal. Currently, their app is being used by teachers in over 85,000 schools. This translates to the app being actively used in approximately 2 in 3 schools in the country.
This cash infusion is much needed as the company has yet to turn a profit. This is not a problem for the 25-employee company as their main focus is to get the app in use in even more schools. One of the thing Class Dojo will never do in order to make money is sell user information.
Since the app is mostly in use in grades K-8th grades, they take their user’s privacy very seriously. ClassDojo’s CTO Liam Don has stated that any time kids are involved, “privacy is a huge concern.” This should give both parents and teachers a sense of comfort.
Currently, teachers who use the app can create daily schedules that parents can monitor and use to help their children at home. Teachers can also use the app to snap photos of a student’s progress or important events.
The company does not plan to monetize the app for another year or two. They foresee that app being used by parents to buy custom yearbooks, lesson plans or discussion guides or even custom videos. It could also be used to allow parents to pay for school-based activities like field trips, supplies or even lunches.
Founded in 2011, ClassDojo has currently raised $31 million. This latest round of funding was lead by General Catalyst. ClassDojo has also received funding from the likes of GSV, Reach Capital, and SignalFire. While the education space has a lot of competition, ClassDojo has set themselves apart by focusing on building a community and empowering parents by connecting them to teachers. This type of collaboration will drive the growth of the app, the company believes.
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